Gone are the days of paying huge sums for a lengthy college program to learn digital marketing.

There is an ocean of resources online that can help anyone learn marketing for free. Some people also prefer taking online courses and learning real-world digital marketing skills that they can use to start their careers.

While paying for a course to get certified is a good idea, it is not a hard requirement to become a digital marketer. Learning marketing today is only a matter of finding the right websites.

Here is a list of powerful websites you should know to learn marketing.

15 Most Powerful Websites You Should Know to Learn Marketing

Finding reliable resources to learn marketing can be challenging since millions of websites cover digital marketing. These are the powerful websites you should know to learn the many different aspects of digital marketing:

#1 HubSpot Blog

HubSpot Blog
HubSpot Blog

Image: HubSpot-Blog-Homepage.png

HubSpot is one of the best-known companies in the digital marketing space. When you search for digital marketing resources, its website is bound to pop up on the SERPs. It offers tools to aid inbound marketing, sales, and customer service efforts.

One of HubSpot’s main offerings is a CMS termed “Content Optimization System,” which makes it easy for marketers to manage the content on their site and prepare it for being ranked high by search engines.

It functions very differently compared to traditional CMSs and offers an array of solutions across the many aspects of digital marketing.

Dharmesh Shah and Brian Halligan founded the company in 2006 at the Institute of Technology in Massachusetts.

However, the company also has a blog with hundreds of posts about nurturing and developing leads.

The company offers three blogs: agency, sales, and marketing, and the content is updated daily on all three blogs. One of the best things about the company’s blog is the many guest posts from the best marketers worldwide.

If you’re looking to work on your inbound marketing skill, the HubSpot blog is one of the powerful websites you should know about. Besides updating the knowledge mines that are the blogs, HubSpot also offers free courses in which you can obtain certification and begin/fast-track your career in digital marketing.

You will find courses across sales, social media, and email marketing on the site, allowing you to learn what piques your interest easily. The only downside about the blogs and courses is that they tend to be in-depth, so you will need to devote more time to learn from them.

#2 The Moz Blog

Moz Blog

Image: The-Moz-Blog-Homepage.png

Search Engine Optimization has never been as challenging as it is today, with search engines constantly updating their algorithms and competing marketers setting the bar high.

You may also read: How To Do A Competitive Analysis

Moz was founded in 2004 and has focused on making SEO easy for companies. The Moz blog is filled with resources about learning SEO that can help beginners and seasoned marketers alike.

The SEO guide for beginners is a nice jumping-off point for someone first checking out Moz’s blogs. It is a long post that gets into all the nuances of SEO over ten chapters. Besides offering it as a blog post, the company also offers it as a PDF that you can download.

The post covers, among other things, how SEO works, myths about SEO, how SEO influences search engine ranking, and the significance of keyword analysis. If you’re looking to make SEO your forte, The Moz blog is among the most powerful websites you should know.

Related Post: What is A CTA in Marketing? : Definition and Examples

#3 Contently: The Content Strategist Blog

Contently: The Content Strategist Blog

Image: Contently-The-Content-Strategist-Homepage.png

Content marketing has become a key strategy for nearly every business since it offers high RoI in the long run by organically bringing traffic to a website. The Content Strategist blog by Contently offers blogs with up-to-the-minute information about content marketing and social media marketing strategies that work.

It also features courses and guides that can help any digital marketer learn about the trends in the content marketing space. The blog is especially easy to navigate and is often updated with marketing news from across Europe.

The homepage has “Strategy,” “Digital Transformation,” “Storytelling,” and “ROI” buttons, clicking on which brings up blog posts in the respective category.

If you’re looking to drive better results with your content marketing efforts, The Content Strategist blog can be an invaluable resource and is one of the powerful websites you should know about.

Besides the helpful and resource-rich blog, Contently also provides software tools that aid businesses of all sizes create and publishing valuable content.

#4 Neil Patel Blog

Neil Patel Blog

Image: Neil-Patel-Blog-Homepage.png

Every digital marketer and digital marketing student come across Neil Patel’s posts when looking for answers and guides about marketing online. Neil’s blog is loaded with easy-to-read posts detailing his vast industry knowledge. The blog is a resource that comes in handy for any digital marketer, regardless of their specialty area.

The blog has posts about how to build web traffic, how to carry out effective content marketing, and how to optimize conversion rates. The content’s conversational tone and simple and pragmatic breakdowns of concepts make it one of the most powerful websites you should know to learn digital marketing.

The best part? The blogs are tailored for businesses on all scales and marketers of all skill levels. Many blogs are supplemented with video tutorials, making them more entertaining and informative.

#5 Smart Insights Blog

Smart Insights Blog

Image: Smart-Insights-Blog-Homepage.png

Dr. Dave Chaffey and Stuart Miller together launched Smart Insights in 2010 with the goal of creating the best source of knowledge about digital marketing. The blog posts discuss the many frameworks and strategies that can help marketers maximize their business’s reach and profits.

The experts that launched the websites have over 25 years of experience coaching marketers and creating templates, making Smart Insights one of the most powerful websites you should know.

The site has over two dozen guides that will help you cover all bases in digital marketing and prepare yourself for real-world marketing challenges.

#6 QuickSprout

QuickSprout

Image: QuickSprout-Homepage.png

QuickSprout is loaded with resources that can help marketers monetize their websites effectively. The online marketing blog by Neil Patel helps marketers easily identify the latest strategies and trends.

The enticing tone of the blogs, coupled with the pragmatic know-how they delineate, make QuickSprout stand out in this list of powerful websites you should know about. The best part is that the posts tend to be relatively short, allowing you to learn more in a short time.

#7 Semrush Blog

Semrush Blog

Image: Semrush-Blog.png

Every business owner and organization today wants their website to rank on the top of search engine results pages. Semrush is one of the most popular marketing tools that help marketers in this pursuit.

Semrush is an online platform created by SEO experts and marketing specialists that is very popular among digital marketers worldwide.

Geared to offer every user an equal opportunity to the top of the SERPs, the company constantly experiments, researches, and updates the tool to offer marketers their best shot at optimizing their content marketing strategy.

The Semrush website boasts a user-friendly interface built with the help of user suggestions. The community-oriented approach of the company allows them to build a tool that makes working on websites more interesting.

Semrush also has an active blog featuring posts about SEO, advanced SEO, digital marketing across channels, content marketing, market research, and PR, among several other categories.

You will also find the latest news and research in the digital marketing industry on the blog. 

#8 ClickZ

ClickZ

Image: ClickZ-Homepage.png

Social media marketing became the preferred approach to capturing larger market shares after the rise in popularity of platforms such as YouTube, Facebook, and Instagram. ClickZ was founded in 1997 to keep marketers in the loop about the latest developments across social media platforms.

Part of the Contentive Media Group, ClickZ remains a popular website helping visitors learn about everything that’s got to do with digital marketing. Besides the blog, the company also conducts webinars and events and offers a podcast to help digital marketers network and stay in the know.

Continually learning about the digital world is vital for a digital marketer who’s in it for the long haul. By allowing visitors to go over posts categorically, ClickZ facilitates a straightforward approach to learning instead of a scattered approach of going through blog posts in the order of new to old.

You may also read: What Is Social Proof in Marketing : Importance and Examples

#9 OptinMonster Conversion Rate Optimization Blog

OptinMonster Conversion Rate Optimization Blog

Image: OptinMonster-Conversion-Rate-Optimization-Blog.png

Any digital marketer worth their salt knows their way around converting internet users into paying customers. OptinMonster is a tool that helps facilitate capturing leads and acquiring customers.

Over 217 million business sites, including Neil Patel’s website, use OptinMonster to integrate forms and capture leads. OptinMonster also has a CRO blog that offers expert insights into maximizing sales, making it one of the most powerful websites you should know and visit frequently.

The blog is a vast database of lead generation trends and tactics but mainly centers around conversion rate optimization. This blog is a must-read if you want to learn about online advertising and effective PPC marketing.

#10 Content Marketing Institute Blog

Content Marketing Institute Blog

Image: Content-Marketing-Institute-Blog.png

Content marketing adoption is at an all-time high, with 97% of online businesses making it the core of their growth marketing strategy. Good content attracts high traffic, and marketers continually search for the best content marketing approaches.

Recognizing this demand for insider knowledge, content marketing author Joe Pulizzi founded Content Marketing Institute in 2006. With a new post every day, the site is filled with knowledge about best content practices that can help marketers engage more viewers.

The website offers several options allowing visitors to find detailed information about the old and new aspects of digital marketing and content writing.

In addition to the blog, CMI publishes the Chief Content Officer magazine quarterly, which delves into the latest marketing data from various brands across niches and verticals and draws inferences. This gives readers exposure to the growth opportunities.

The Chief Content Officer breaks down insights to the fundamentals, making it easy to read and enjoyable for those new to the industry.

Over the decade-and-a-half in the industry, CMI has helped businesses from across the world create good content for their websites.

#11 Convince & Convert Blog

Convince & Convert Blog

Image: Convince-&-Convert-Blog.png

Publishing content that connects with visitors is the only way to drive traffic consistently. Convince & Convert is a consulting business developing content marketing strategies for organizations like Cisco, Hilton, and Arizona State University.

Founded by best-selling author Jay Baer in 2008, Convince & Convert also has an active blog ranked the #1 content marketing blog by CMI. The blog discusses tools, trends, and strategies and covers all the nuances of content marketing.

Many posts are tailored to his four-success pathway framework, a methodology of working in digital marketing.

Convince & Convert Media is a steady education company offering podcasts, conducting webinars, and publishing magazines for content marketers.

You can find useful podcasts and posts about content marketing, B2B marketing, customer experience, and social media marketing. Besides publishing case studies and research reports, the blog also analyses traditional and modern marketing.

#12 Copyblogger Blog

Copyblogger Blog

Image: Copyblogger-Blog.png

Copyblogger has been teaching people how to create enticing content since 2006. Created in a time when online businesses stuck to bland corporate speak to fill up webpages, the Copyblogger blog underlines that valuable information drives eyeballs, then traffic, then profits.

The company’s founder, Brian Clark, is a seasoned content marketer who has established several businesses in the industry since 1998. After setting up three successful businesses over seven years, Brian decided to share his know-how with the world on Copyblogger.

The blog posts offer powerful tips from a seasoned writer’s perspective, and the suggestions will help you ensure that your ideas are expressed clearly and impactfully.

You can also find posts about copywriting, writer’s block, and grammar recommendations. The blog is a goldmine of knowledge that can help content marketers with all aspects of their work life.

#13 Unbounce Blog

Unbounce Blog

Image: Unbounce-Blog.png

Unbounce is a platform that offers several solutions to aid businesses with Conversion Rate Optimization and landing pages. Recently, the company has also launched an AI-driven content creation tool.

Its Conversion Intelligence blog gives expert digital marketing advice to enable marketers to maximize the results of their campaigns.

Marketers from around the world hold the blog as a high-authority resource with real case studies that help marketers understand the factors that influence success in the industry.

The posts are markedly informative, integrating images and videos to convey the nuances. Most of the posts on the blog cover PPC marketing, but you will also find a lot of posts about landing page optimization and CRO. This makes the Unbounce blog one of the powerful websites you should know about.

#14 WordStream Blog

WordStream Blog

Image: WordStream-Blog.png

WordStream is a popular platform that helps marketers manage and optimize their PPC campaigns. It is bundled with helpful keyword research tools to help marketers supplement their content strategies.

The WordStream blog boasts an incredible range of tutorials that delve into the various aspects of PPC marketing. The posts delineate new approaches, and most articles are in list format, making them easy to read.

The WordStream blog has several blog posts covering the subjects of content marketing, social media marketing, marketing strategy, advertising, and marketing tools.

The blog also has how-to-style posts that supply step-by-step instructions to help marketers become PPC experts. You will also find posts about the latest marketing statistics that will provide insights about the industry that you can leverage to establish a profitable business or start a fruitful career in marketing.

Related Article: What Is Omni Channel Marketing : Definition, Tips And Examples

#15 Search Engine Land

Search Engine Land

Image: Search-Engine-Land.png

The Search Engine Land blog is the source for search marketing news for over a million monthly visitors. The website is divided into helpful sections, allowing you to find the content that is most relevant to you.

Besides covering daily news stories, blogs also get into industry trends, search engine updates, feature announcements, and SME articles. Visitors can share their digital marketing insights by becoming contributors, and a healthy percentage of posts are by contributors.

Conclusion

Your ability to start a career in marketing – whether you want to get hired or establish a business – depends on how well you understand the industry.

You will find all the resources you need to learn marketing in these marketing blogs. Bookmarking them, visiting them often, and continually searching for terms and concepts you do not understand will help you prepare quickly for work in the industry.